�It is no good offering the earth and expecting someone else to deliver it�, commented Mr Bernard Price, Belden�s head of supply chain & logistics Europe. �In the past, we offered all of these services but were occasionally let down by a lack of reliable and efficient transport services. To ensure the Belden promise is delivered, we have to exercise a high degree of control. This is essential if we are to further develop our value chain and bring benefit to our customers�. Mr Paul Tickle, managing director of ETC Logistics, added: �echoed those words: �ETC offers a customised approach to Belden�s outward and inward supply chain requirements. Through the removal of empty running, ETC will deliver an integrated and cost-effective logistical service as demanded by Belden and their customers�. ETC�s management team has extensive experience of both the logistics sector and the cable industry adding significant value to Belden�s current world class supply chain services.

As an established market leader in the manufacture, supply and distribution of wire and cable technologies Belden supply a portfolio of over 10,000 cabling solutions for a wide range of sectors including telecommunications, industrial, IT networking, medical, home entertainment, electrical and live media. Belden supplies enough kilometres of cable on a weekly basis to reach the Moon and back. Over a year that translates as laying a cable that would reach Venus.